Online communities have the power to make a big impact on the organizations that use them and the members within them, but quantifying the value of community continues to be a pain point for community professionals.
In fact, the latest CMX Community Industry Report found that 45% of survey respondents stated quantifying the value of community as their top frustration. While measuring the tangible value of community may be a challenge (for now), this is not to say that people aren't already recognizing the value community has.
We created an infographic using data from our own clients, and research from leaders in the community industry, to cover some of the many ways communities can make an impact and add value for you, and your customers.
Check out some of our communities:
Statistics were gathered from the following resources: